Royal Philips launched a strong campaign to increase awareness around asthma and associated respiratory issues, especially amongst children. The multichannel initiatives across social media and on-ground initiatives intends to bridge the alarming gap in knowledge around managing asthma, risks of asthma attacks and its triggers associated with indoor pollution. The initiative will see Philips organising live demonstrations across 100 consumer electronics and appliances stores in the country, reaching out to respiratory patients and parents of young kids to spread awareness around health impacts of indoor air pollution, and how air purifiers help in combating asthma triggers. It is also running a campaign tilted ‘Help your child Fight against Asthma’ across its social media handles including, Facebook, Instagram, YouTube and Google Display Network. In addition to this, it is also distributing leaflets in catchment areas to spread awareness around Asthma and its prevention.