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Abbott unveils its latest campaign in India focusing on role of innovation and technology in healthcare

Meha Kumari
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  • 14 Aug, 2019 2:51 pm
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Abbott has unveiled its latest campaign in India focusing on the role of innovation and technology in healthcare. The campaign is now live on major digital platforms and broadcast channels. The television commercial portrays how one such technology, the insertable cardiac monitor, enables people to stay directly connected to their doctor no matter where they are or what they’re doing e.g. biking, swimming, and even piloting a plane. The TVC will be followed by a series of video and editorial content that speaks to other such technologies and how they have impacted people.

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